By SARAH BRASHEARS, Features Editor
The ice bucket challenge is trending again. However, this time it’s focusing on mental health awareness. This initiative, known as the #SpeakYourMIND Ice Bucket Challenge, was launched by Wade Jefferson, a student at the University of South Carolina. Jefferson started this trend again just after losing two close friends to suicide. Organized by USC’s MIND Club, this campaign is encouraging participants to pour ice water over themselves, post the videos to social media and donate to Active Minds, a nonprofit dedicated to youth mental health. As of right now, this movement has already raised $200,000 and keeps growing. This passes the initial goal of $500 by a long shot!
The trend has gained significant attention. Public figures such as Jenna Bush Hager participated on NBC’s Today show. Hager joined the challenge during the Morning Boost segment that aired on April 21, 2025. She then nominated fellow co-anchors Carson Daly and Savannah Guthrie, both of whom participated live on TV. This initiative has been supported by celebrities such as Blake Shelton, Jimmy Fallon, Olivia Munn and Scarlet Johansson. These celebrities partaking has amplified the reach and impact of #SpeakYourMIND Ice bucket Challenge.
The original Ice Bucket Challenge, which began in 2014 to raise awareness for ALS, continues to make a significant impact. It has raised over $250 million and led to an additional $1 billion in researching funding, contributing to advancements in ALS research and patient care.
In summary, the Ice Bucket Challenge has evolved from a viral trend into a powerful tool for raising awareness and funds for important causes, from ALS to mental health, demonstrating the enduring power of collective action. Take your stand today!